- Taking hours to respond to booking inquiries?
- Hotel revenue management: Leverage your search data
- Simplotel Guest Connect: Hotel Email Marketing Now Simplified!
- Hotels can now mimic OTAs & offer hidden discounts!
- Decoding Google Ads conversions for hotels: Assisted conversions
- Is your Hotel Booking Engine funnel choked?
- 7 Tricks to Design the Optimal Lead Form for Hotels
- Best Practices to Create Great Content for Hotel Websites
- Can Hotels Do Remarketing at No Additional Cost?
- Creating hotel chain offers made easy with Simplotel’s Booking E
- 4 Ways to Design Optimal Landing Pages for Hotels
- What makes a great video for a hotel website?
- How can hotels improve their Tripadvisor rating?
- What is Google My Business Page? How can hotels get listed?
- Domain Name — How Should Hotels Secure This Prized Asset?
- Finally an upswing in travel bookings! How should hotels drive m
- How to Select the Right Domain Name for Your Hotel Website
- Should Google My Business page be a vital part of your hotel mar
- How can hotels optimize Google Ads?
- Organic Versus Paid: Is Google Hotel Ads a Dilemma?
- Technology — the not much talked about factor in SEO
- Why a website is an asset for your hotel!
- Why do hotels have a Chinese wall between their website and book
- Hotels should think like OTAs to boost website conversions
- Website & Booking Engine Load Time: The Only Silver Bullet in Ho
- Have you created your W-inbound strategy yet?
- Grow your bookings instantly with Conversion Messaging!
- 6 Must Use Content Types for your Hotel Website
- Are these email marketing mistakes costing you bookings?
- How can website blogs infuse life to your SEO?
- Room for all – how to take advantage of the billboard effect
- No discounts, no problem – how to add value to direct bookings
- With Google Hotel Ads, you’re going to need a bigger welcome mat
- 2017: Demonetization, Online Hotel Bookings, Changing Travel Tre
- Hotel Website Visitors Prefer Videos Over Reading Content
- Use Nearby Events to Increase Your Hotel’s Online Sales
- 8 Ways the Simplotel Booking Engine Helps Your Hotel’s Online Bu
- Grow your hotel bookings with Simplotel
- After You Go Live With Simplotel
- The ABC of SEO for Hotels
- Phone Calls Still Drive Significant Bookings for Hotels
- Driving Direct Online Bookings with Deposit Policies
- Grow Direct Bookings
Getting your hotel business’s domain name right is important. It represents your online identity and presence, which cannot be changed easily. Choosing the right domain name can have a positive impact on your business and the brand. It will not only influence your bookings, but also your overall hotel business.
Follow the below best practices to nail the perfect domain name for your hotel!
The dos
The first, most fundamental step to getting your domain name right is showcasing the brand name. Your domain name must represent the name of your hotel, which results in better visibility and ranking higher on search engine pages.
Once you have incorporated your hotel’s brand name into the domain name, pay attention to the language. It is necessary to select words that are easy to pronounce and remember. If your target audience is based in India, it is always better to use English. If your business is set up in France, then French should be the ideal language to follow. The language depends on the hotel’s branding and marketing strategies. Although, using an English name is universally more acceptable and the best option.
Get rid of the special characters, like “-”, “_”, etc. These can be a sign of spam. Domains with such names are also prone to typos. Additionally, users might forget these special characters while typing out your domain name.
Similarly, avoid doubled letters due to the same reasons mentioned above. For instance, www.simplotellimited.com will be prone to typos and will result in loss of website traffic.
Do optimise the domain name with a relevant keyword. The best practice is to include a location in your domain name (This applies only for standalone hotels and will not work for hotel chains). But, don’t go overboard with keywords. Find the right balance! Keyword stuffing is a terrible practice, which will take you nowhere on the road to great SEO! The presence of a brand name, along with a location-based keyword, allows visitors to reach your website easily. For instance, “hotelbaserapune.com” or "rhythmlonavala.in"
If you run a hotel chain, then use plural keywords like “hotels” or “resorts” in your domain name. This signifies geographical presence. For instance, sarovarhotels.com.
Go after the “.com”! It is one of the most used extensions — it’s familiar, universal and easy to remember. One of the biggest perks of using the “.com” over location restricting extensions, like “.in”, is that it lets you expand your business globally. Due to its universal usage, the “.com” helps you broaden your business’s scope worldwide.
Choose shorter domain names than longer ones. The shorter the domain name, the better the recall.
The don'ts:
Do not launch multiple websites simultaneously. This confuses Google and also makes your websites appear like imposters. The overflowing of copycat websites affects traffic, which can be detrimental to SEO.
The importance of a domain name is extremely crucial for driving a hotel’s brand visibility across all channels today. This can go a long way in increasing traffic to the website, and in turn attracting more customer footfalls.