- The benefits of multilingual and multi-currency options for hotels
- Why a responsive design is crucial for your hotel website
- Essential elements for building a high-converting hotel website
- Why WordPress doesn’t work for hotels
- Booking engine + website = 2x direct bookings
- The Ghibli trend – a marketing goldmine or a passing fad?
- How boutique hotels can master e-commerce for more direct bookings
- Google to sunset CPA bidding on GHA
- How can hotels leverage ChatGPT & AI?
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- Personalise the guest journey on your hotel website
- Optimise website conversions with Simplotel Hotel E-commerce
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- What images work best for a hotel website?
- How can hotels choose the best payment gateway?
- What is a Global Distribution System (GDS)? How does it work?
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- What is a Channel Manager? How does it work?
- What is a Property Management System?
- Tips for hotels to secure their Google My Business (GMB) pages
- What’s an online travel agency (OTA)? How does it work?
- How can hotels drive additional revenue through upsells?
- ‘Pay Now’ or ‘Pay at Hotel’?
- Taking hours to respond to booking inquiries?
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- Hotels can now mimic OTAs & offer hidden discounts!
- Decoding Google Ads conversions for hotels: Assisted conversions
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- Best Practices to Create Great Content for Hotel Websites
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- Creating hotel chain offers made easy with our Booking Engine!
- 4 Ways to Design Optimal Landing Pages for Hotels
- What makes a great video for a hotel website?
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- Domain Name — How Should Hotels Secure This Prized Asset?
- How should hotels increase more direct bookings?
- How to Select the Right Domain Name for Your Hotel Website
- Google My Business - a vital part of hotel marketing strategy
- How can hotels optimize Google Ads?
- Organic Versus Paid: Is Google Hotel Ads a Dilemma?
- Technology — the not much talked about factor in SEO
- Why a website is an asset for your hotel!
- Create synergy between your hotel website & booking engine
- Hotels should think like OTAs to boost website conversions
- The importance of fast-loading hotel websites
- Have you created your W-inbound strategy yet?
- Grow your bookings instantly with Conversion Messaging!
- 6 Must Use Content Types for your Hotel Website
- Are these email marketing mistakes costing you bookings?
- How can website blogs infuse life to your SEO?
- Room for all – how to take advantage of the billboard effect
- No discounts, no problem – how to add value to direct bookings
- With Google Hotel Ads, you’re going to need a bigger welcome mat
- 2017: Demonetization, online hotel bookings, trends & more
- Hotel Website Visitors Prefer Videos Over Reading Content
- Use Nearby Events to Increase Your Hotel’s Online Sales
- 8 Ways Our Booking Engine Helps Your Hotel’s Online Business
- Grow your hotel bookings with Simplotel
- After You Go Live With Simplotel
- The ABC of SEO for Hotels
- Phone Calls Still Drive Significant Bookings for Hotels
- Driving Direct Online Bookings with Deposit Policies
- Grow Direct Bookings
Seamless journeys: why responsive design is crucial for your hotel website
In the fast-paced world of travel—where customers browse through 37 pages before making a booking—a responsive hotel website is more essential than ever. When a guest is comparing prices, amenities, and booking processes, their loyalty is fragile. Streamlining the booking journey isn’t just a luxury—it’s a must for increasing direct bookings.
Since 80% of travel searches begin on Google, your website needs to be optimized for search engines to stand out in a crowded market. But how do you keep visitors on your site long enough to complete their bookings—or better yet, return if they leave without booking? The answer lies in creating a responsive website.
A responsive website is one that’s incredibly easy to navigate, delivering only what the user needs—nothing more, nothing less. Here’s a breakdown of how this works, modeled on the Amazon shopping experience:
Step 1: Google Search: You search for a "bath towel" on Google, and Amazon’s product appears at the top of the search results.
Step 2: Explore Options: You click on the Amazon link, where you can filter and sort options based on your needs (such as towel size or material).
Step 3: Checkout: After selecting your towel, you proceed to checkout, where multiple payment options (credit card, cash on delivery, etc.) are available.
Step 4: Saved Preferences: If you’ve made purchases before, Amazon remembers your preferences, allowing you to skip certain steps and speed up the process.
With responsive design, your website will meet your guests’ needs without unnecessary distractions. It’s critical for success in the travel e-commerce space. Make sure your hotel website is mobile-friendly, easy to navigate, and optimized for every device—just like Amazon’s checkout process, your website should be quick and intuitive, allowing guests to move from research to booking in a seamless flow.
If you’re unsure where to begin, don’t worry! At Simplotel, we specialize in building hotel websites for the modern traveler—focused on elevating user experience and boosting direct bookings. Schedule a demo with us today to see how we can help you create a responsive, high-converting website!