- Why WordPress Doesn’t Work for Hotels
- Booking engine + website = 2x direct bookings
- The Ghibli trend – a marketing goldmine or a passing fad?
- How boutique hotels can master e-commerce for more direct bookings
- Google to sunset CPA bidding on GHA
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- Now drive 20% more revenue through website with day-use rooms
- Personalise the guest journey on your hotel website
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- What images work best for a hotel website?
- How can hotels choose the best payment gateway?
- What is a Global Distribution System (GDS)? How does it work?
- Does your booking engine still load on a third-party domain?
- What is a Channel Manager? How does it work?
- What is a Property Management System?
- Tips for hotels to secure their Google My Business (GMB) pages
- What’s an online travel agency (OTA)? How does it work?
- How can hotels drive additional revenue through upsells?
- ‘Pay Now’ or ‘Pay at Hotel’?
- Taking hours to respond to booking inquiries?
- Hotel revenue management: Leverage your search data
- Simplotel Guest Connect: Hotel Email Marketing Now Simplified!
- Hotels can now mimic OTAs & offer hidden discounts!
- Decoding Google Ads conversions for hotels: Assisted conversions
- Is your Hotel Booking Engine funnel choked?
- 7 Tricks to Design the Optimal Lead Form for Hotels
- Best Practices to Create Great Content for Hotel Websites
- Can Hotels Do Remarketing at No Additional Cost?
- Creating hotel chain offers made easy with our Booking Engine!
- 4 Ways to Design Optimal Landing Pages for Hotels
- What makes a great video for a hotel website?
- How can hotels improve their Tripadvisor rating?
- What is Google My Business Page? How can hotels get listed?
- Domain Name — How Should Hotels Secure This Prized Asset?
- How should hotels increase more direct bookings?
- How to Select the Right Domain Name for Your Hotel Website
- Google My Business - a vital part of hotel marketing strategy
- How can hotels optimize Google Ads?
- Organic Versus Paid: Is Google Hotel Ads a Dilemma?
- Technology — the not much talked about factor in SEO
- Why a website is an asset for your hotel!
- Create synergy between your hotel website & booking engine
- Hotels should think like OTAs to boost website conversions
- The importance of fast-loading hotel websites
- Have you created your W-inbound strategy yet?
- Grow your bookings instantly with Conversion Messaging!
- 6 Must Use Content Types for your Hotel Website
- Are these email marketing mistakes costing you bookings?
- How can website blogs infuse life to your SEO?
- Room for all – how to take advantage of the billboard effect
- No discounts, no problem – how to add value to direct bookings
- With Google Hotel Ads, you’re going to need a bigger welcome mat
- 2017: Demonetization, online hotel bookings, trends & more
- Hotel Website Visitors Prefer Videos Over Reading Content
- Use Nearby Events to Increase Your Hotel’s Online Sales
- 8 Ways Our Booking Engine Helps Your Hotel’s Online Business
- Grow your hotel bookings with Simplotel
- After You Go Live With Simplotel
- The ABC of SEO for Hotels
- Phone Calls Still Drive Significant Bookings for Hotels
- Driving Direct Online Bookings with Deposit Policies
- Grow Direct Bookings
Why WordPress Doesn’t Work for Hotels
E-Commerce & WordPress: A Misfit Match
When it comes to launching e-commerce, WordPress might not be the best ingredient for success. Here’s why:Complex Transactions: WordPress isn’t designed to securely process transactions. Adding e-commerce features can complicate payment processing and increase the risk of security issues.
Personalization Pitfalls: Personalizing user experiences is difficult on WordPress. Customizing content for each guest often requires more effort and doesn't deliver the tailored experiences that customers expect.
The Hotel Website Conundrum
Running a hotel website isn’t just another e-commerce platform. Here’s why WordPress falls short for the hospitality industry:Scaling Struggles: As your hotel expands, WordPress can quickly become a burden. Handling growing traffic and multiple locations without sacrificing performance is a challenge for WordPress.
The Plugin Puzzle: Reliance on third-party plugins can lead to compatibility problems, slowing down your site and hindering the user experience.
Lost in Translation: Offering multilingual and region-specific currency options is crucial for global appeal. Unfortunately, WordPress isn’t built to support these needs out of the box.
Why OTAs Steal the Spotlight
Here’s why OTAs continue to dominate the hotel booking scene:Tailored Experiences: OTAs excel in personalizing offers, catering to individual preferences and locations. Replicating this level of personalization on WordPress is no easy task.
Lightning-Fast Load Time: OTAs invest in high-performance infrastructure for a fast, seamless browsing experience. WordPress, on the other hand, often struggles with speed, leading to frustrated customers.
Simplified Payment Flow: OTAs make payments easy, providing secure and smooth transactions. WordPress websites typically require multiple plugins to create the same experience—leading to unnecessary complexity.
The Simple Solution: Specialized Hotel E-Commerce Excellence
If you want a hotel website that works as hard as you do, you need a solution designed for the hospitality industry. That’s where Simplotel comes in. We specialize in creating tailored hotel e-commerce websites that handle everything from SEO to hosting, allowing you to focus on your guests.Think of your hotel as the head chef, creating the experience, and Simplotel as the sous chef, ensuring everything runs smoothly. Together, we’ll craft a Michelin-star website, while you focus on your guests.