In today’s digital-first world, hoteliers are working hard to ensure their properties show up where it matters most. Google Hotel Ads (GHA) is a platform that offers incredible visibility, but many hotels find themselves burning through their budgets without seeing the return they deserve. Why?
Because GHA works on a Cost-per-Click (CPC) model, where you pay for every click on your listing—whether or not it leads to a booking. Hoteliers are paying for interest, not results, which can lead to wasted budgets and low ROI.
But what if there was a way to flip this model on its head?
Enter Simplotel’s Cost-per-Acquisition (CPA) model—a performance-driven model where you only pay when you earn.

What Are Google Hotel Ads?
Google Hotel Ads is a tool that displays your hotel’s availability and rates directly in Google Search, Google Maps, and Google Travel. When a potential guest searches for hotels in your area, your property appears alongside OTAs (Online Travel Agencies), giving them an easy path to book directly through your website.
While GHA offers excellent visibility, the CPC model can sometimes lead to wasted ad spend. Here's why:

CPC: Costly Per Click?
Under the CPC model, you pay for every click, regardless of whether it leads to a booking.
Imagine this scenario:

• 1,000 people click on your ad (intentionally or not).
• Only 5 actually make a booking.
• You still pay for all 1,000 clicks.

Even with a great website and strong branding, CPC can result in wasted ad spend, especially if your booking engine isn’t converting optimally or if guests are just browsing without the intent to book.
This is where most hoteliers start to question the efficiency of the CPC model.

The Shift to Performance-Based Advertising
With performance and accountability becoming top priorities, many hoteliers are seeking smarter ways to invest their marketing budgets. That’s where CPA (Cost-per-Acquisition) comes into play.
With the CPA model, you only pay when a confirmed booking occurs. No payment for clicks, no payment for idle interest—only when you earn. This way, every dollar spent is tied directly to actual revenue.

Simplotel’s Game-Changing CPA Model
At Simplotel, we’ve reimagined the way Google Hotel Ads works by introducing a CPA-based payment model. This means hotels only pay after a booking is confirmed, removing the risk of paying for unconverted traffic.
Here’s how it works:

• Integration: Your hotel is listed on GHA via Simplotel’s certified connectivity.
• Visibility: Your property appears alongside OTAs in search results.
• Guest Clicks: A traveler sees your listing and clicks through to your official website.
• Booking Happens: The guest completes the reservation on your booking engine.
• You Pay: You’re charged a fee only for this confirmed booking—not for the click.

Flipping the Script on Hotel Advertising
The CPC model is outdated. It places all the risk on the hotelier, forcing them to pay for clicks that may not convert into actual bookings. In a competitive market where every rupee, dollar, or euro counts, this doesn’t make sense anymore.
That’s why Simplotel is flipping the script.
While Google Hotel Ads works on a CPC model, Simplotel’s CPA model ensures you only pay when you earn. No clicks wasted. No money burned.

Proven Results: Majority of Hotels Have Already Made the Switch
Over 600 hotels across India and beyond have already adopted Simplotel’s CPA model, and the results speak for themselves. These hotels are not only seeing a higher return on ad spend (ROAS), but they’re also experiencing:

• 10-30% increase in direct bookings.
• 20–30% reduction in marketing waste.
• No upfront investment needed to test Google Hotel Ads.
• Transparent reporting and clear attribution.

The shift from CPC to CPA isn’t just a theory—it’s a revolution already in motion, delivering smarter growth for hoteliers.

Real-World Benefits
Hoteliers who have switched to Simplotel’s CPA model are enjoying the following benefits:

• Eliminated waste on non-converting clicks.
• Improved ROI, with ad spend tied directly to bookings.
• Better budget forecasting, with predictable costs and outcomes.
• Increased control over distribution channels, reducing reliance on OTAs.

Why Choose Simplotel’s CPA Model?
In an industry that’s increasingly focused on performance and results, Simplotel’s CPA model offers the right solution for modern hoteliers:

• Zero risk: Only pay for actual bookings.
• Higher ROI: Your spend directly correlates to your revenue.
• Scalability: No fear of runaway costs, even as you scale.
• Clear reporting: Know exactly where your marketing dollars are going.

It’s a model designed to simplify, optimise, and deliver measurable results.

Ready to Make the Switch?
If you’re tired of paying for clicks that don’t convert, it’s time to rethink your strategy. Simplotel’s CPA model offers a smarter, more sustainable way to drive direct bookings through Google Hotel Ads—with no upfront risk and results you can measure.

Want to see how it works for your property? Reach out to us at hello@simplotel.com or visit simplotel.com. Let’s stop paying for clicks and start paying for confirmed guests.