Is your Hotel Booking Engine funnel choked?

Scorecard Funnel Card

Hotels today spend considerable resources and time towards driving traffic to their brand hotel website. Notwithstanding these efforts, very few hotels are able to understand why this traffic does not lead to more booking conversions. There could be a myriad of reasons! But today we help you understand if your hotel booking engine is choked.

Scorecard Funnel

This is usually how the journey of visitors occurs on a hotel website:

  • They land on the hotel brand website through Google’s Search Engine Result Pages (SERPs) after entering their search phrase.

  • The hotel’s website content engages them to look at rooms, location and other amenities.

  • They then look at room pricing on the booking engine.

  • They finally confirm their reservation.

We believe that most hoteliers today should use a booking engine that provides data on the number of its visitors, searches and failed searches. Simplotel’s Booking Engine empowers hotels with this data. And, from our research, we have found the following reasons that choke up the booking engine funnel:

  • Inventory displaying ‘Sold Out’ due to configuration issues on the booking engine.

  • Your hotel rate plans are loaded only for a certain period. Quite often, hotels set up rates for a certain period. They may not realize this, but customers have begun searching for stay dates beyond the duration — for which the rates plans are not loaded. As a result, hotels miss out on this demand.

  • You have configured only triple occupancy rates but your hotel can accommodate more. You may not realize that this is costing you bookings.

Scorecard Funnel 1
Scorecard Funnel 2

The Simplotel Advantage:

Simplotel Booking Engine’s analytics offers complete visibility into the booking engine funnel about how many people are visiting your booking engine, how many are searching and how many of those searches are failed searches. For instance, a failed search might occur when the inquiry does not provide a result as inventory or rate plans are missing. Simplotel delivers a daily alert via email that helps you identify lost opportunities of the previous day and helps you to act on them. We also provide insightful analytics on length of stay and advance purchase patterns which we shall cover in a different blog.