Group 157248

Inde Hotels & Resorts leverages Simplotel to hit 11% of its total occupancy in direct bookings

Direct Website Bookings Now Account for 13% of Total Room Revenue, Reflecting a Higher ADR for Such Bookings.

Inde Hotels & Resorts is a hospitality chain spread across the Indian states of Haryana and Rajasthan. Its portfolio consists of independent, boutique, and heritage hotels.

Challenges:
The hospitality chain was founded in 2018. They currently operate 10 hotels across Gurugram, Jodhpur, Jaipur and Udaipur. Although Inde Hotels & Resorts generated 65% of their occupancy through various online channels, their direct website bookings were minuscule. They were looking to generate substantial room nights and revenue through their brand website.

Main concerns:

  • Bookings from the brand website were negligible

  • The booking engine was not conversion-focussed

 

Simplotel Hotel E-commerce Solution:
Inde Hotels & Resorts onboarded Simplotel Hotel E-commerce (Simplotel Hotel Website Builder & Simplotel Booking Engine). Within three months, their direct bookings across all properties hit 11% of their total occupancy.

The view of a room at Inde Hotel Golf Course Extension

Meggh Vinayak, Director of Revenue at Inde Hotels & Resorts, said, “Some of our team members have worked with Simplotel before. We knew Simplotel was the right solution to drive direct bookings for a hotel chain like us. For me personally, two features stand out. One is the scorecard that Simplotel provides. The data is insightful and helps us to devise rate-plan strategies for each property, get insights on length of stay & advance purchase patterns, et al. The second feature is the booking engine which is powerful and user-friendly. We are able to create bespoke offers on the go.

Other benefits after onboarding Simplotel:
Direct bookings have a higher average daily rate (ADR). With Simplotel, direct bookings now account for 13% of total room revenue. Overall website traffic has also jumped by 50% within three months of onboarding. Simplotel’s option to integrate with the best-in-class third-party channel managers helped Inde Hotels & Resorts implement dynamic pricing strategies across all channels and boost their overall online revenue.

The Pool at Golden Suites Gurgaon

"We love working with Simplotel as they always highlight opportunities on how we can drive more direct business. All our queries, for instance, curation of promotions on the website or updation of content, are resolved within the given deadlines. They are like a partner and handle all our e-commerce requirements. We feel empowered with Simplotel’s direct-booking technology and see potential in growing our direct room nights with them,” said Vinayak.

Our Other Success Stories

An image of Amritara Aura featuring a well lit facade, a swimming pool in front of it as well as outdoor seating area

Amritara Hotels Drives 12%of Total Bookings

Amritara Hotels

The pool at Symphony Summer Sand Beach Resort And Spa

Direct bookings hit 25% of total occupancy

Symphony Resorts