The pool at Symphony Summer Sand Beach Resort And Spa

Symphony Resorts uses Simplotel to hit 25% of its total occupancy in direct website bookings

Website Traffic for the Andaman Islands-based Resort Chain Goes Up 5x After Onboarding Simplotel

Symphony Resorts is a family-owned hospitality chain in the Andaman Islands. It is run by brothers Tanveer Singh and Jaikar Singh. Tanveer is the Director of Marketing & Sales, and Jaikar is the Director of New Business Development.

View of the infinity pool at Symphony Samurdra Beachside Jungle Resort and Spa

Symphony Resorts operates with two brands. In 1993, Hotel Shompen became Port Blair's first private hotel, launched by Singhotel Hospitality. Following this, Symphony Resorts emerged as the second brand. It now boasts three properties: Symphony Samudra Beachside Jungle Resort & Spa in Port Blair, Symphony Palms Beach Resort & Spa in Havelock Island, and Symphony Summer Sand Beach Resort & Spa in Neil Island.

Challenges:

  • The previous website was a static brochure.

  • The booking journey was not seamless.

  • Symphony Resorts had separate vendors for the website and booking engine.This made the guest booking journey a disjointed experience.

  • Symphony Resorts had also lost its website domain once.

  • Minuscule direct-booking revenue.

The facade of cottages at Symphony Palms Beach Resort & Spa

Simplotel Hotel E-commerce Solution:
Since 2020, Symphony Resorts has leveraged both the Simplotel Hotel Website Builder and Simplotel Booking Engine.

Jaikar Singh, a fourth-generation hotelier, says, “We wanted a one-stop, e-commerce solution for our hotel. When we heard about Simplotel, we knew they were the right partner for us. After onboarding Simplotel, all our technical concerns have been solved. The guest booking journey is now seamless. We generate 60% of our total occupancy through online channels. Direct website bookings now account for 25% of our total occupancy across all three Symphony Resorts, and Hotel Shompen. I would even say our website bookings outdo any of our respective OTA bookings.” Additionally, website traffic across the chain has grown 5x since onboarding Simplotel.

Jaikar Singh says there are plans for expansion. “Symphony Palms Beach Resort & Spa (Havelock) is currently under renovation. We are looking to add 300 more rooms here before we explore other destinations. As we look to expand, we’re confident that Simplotel’s innovative OTA-like technology will continue to drive our growth and enhance the online guest experience. The exceptional customer service from the Simplotel team has been a cornerstone of this success. We look forward to seeing our partnership thrive and grow,” concludes Jaikar.

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