One thing that’s extremely attractive to both website visitors and search engines alike is relevant blog posts. Fresh blogs will help you rank better in organic results, while informative content will help build loyalty among visitors and encourage them to book with you. When travelers search for information related to your location, Google will give preference to results that it deems helpful and relevant.
The key takeaway here is that the blog should be relevant to your guests’ needs rather than your hotel promotions. Content such as “Where to eat in Amritsar” or “Historical attractions in Shimla” tend to get shared a lot more.
The following points explain relevant SEO ingredients that will help your blogs attract the necessary attention.
1. It’s not just about keywords
It’s a myth that you just need to focus on keywords to boost SEO. Years ago Google did give priority to the number of keywords, but things have changed a lot since then. Google has now started penalizing sites for keyword stuffing and giving preference to sites with original, helpful content. Use this as a guiding principle, and produce content that is relevant, engaging, and informative. Each post is an opportunity for you to provide something valuable to the visitor.
2. Converse in your guests’ language
Your blogs are an extension of the personal conversation with your guests. Write them the way you would talk to a typical guest – use similar vocabulary and tone when offering advice related to the local neighbourhood. By using language similar to your target audiences’, you have more chances of resonating with them. Ultimately, you want to stay away from a generic voice, and inject more personality into the content. When that happens, visitors will connect with your brand.
3. Add visual appeal
Blog posts that contain at least one image get shared more on social media than those that don’t. It will also make them easier to share on Pinterest. If you are writing about local attractions, powerful imagery is just as important as words. They also help boost your SEO while improving readability.
Topics like food and travel especially, require a lot of images.
4. Chain reaction: Add links
It is also important to make life easier for your readers by including links to websites of attractions, events, etc. that you have mentioned. Internal linking is another great idea to boost SEO while driving traffic to other areas of your website. It’s easy to do this – just add links to specific pages of your website via the blog.
5. Shout about it from the rooftops
You may have produced the most interesting, helpful, and engaging piece of content. But you still have to ensure that it gets read. In this age of social and digital media, it’s not enough to just write content. A majority of people aren’t just going to stumble on your blog. The idea is to give it a little push, so that you can see it take off. Post the link to the blog on social media platforms along with the relevant image and a compelling caption. Also, share the blogs through mailers and newsletters. Add social icons at the end of blogs so that they can be shared by readers as well.
Eventually, writing and promoting a blog post that offers true value to the readers will attract the attention of Google and guests alike, giving you the opportunity to rank better.