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How this Northeast hotel group tripled its direct revenue with Simplotel

How this Northeast hotel group tripled its direct revenue with Simplotel

About Avianna Group

Avianna Group of Hotels & Resorts was born just two years ago when a group of passionate hoteliers came together with one vision - to elevate hospitality in Northeast India. What began as a collaboration rooted in local expertise has grown into a thriving portfolio of eight properties (six currently operational) spread across scenic destinations in Sikkim, Assam, and Meghalaya.

The name 'Avianna' represents grace, flight, and freedom - values that mirror the group’s commitment to personalised experiences and heartfelt hospitality. Led by Sales Director Pratish Chetri, Avianna is building a guest-first brand anchored in community, culture, and now, technology.

Avianna

The Challenge
Operating in the unique terrain of Northeast India brings with it logistical challenges, seasonal fluctuations, and evolving guest expectations. While the brand had built a strong B2B and offline base, digital visibility was limited, and direct bookings accounted for less than 5% of the business.

Pratish shared, “Our reliance on offline channels was around 80%. We knew the shift to digital was necessary - not just for visibility, but to reach the right kind of customer who would value our offerings and return.”

The Simplotel Solution
In 2024, Avianna partnered with Simplotel to build a high-converting hotel website and implement a seamless booking engine across its properties. The goal was simple:

  • Increase online visibility
  • Improve direct booking contribution
  • Reduce dependence on OTAs

What stood out to the Avianna team was Simplotel’s ability to not only deliver a strong digital platform but also collaborate on marketing strategy, positioning, and content to attract the right audience.

The Impact
Within months, the results spoke for themselves:

Since implementing Simplotel’s solutions, Avianna has seen impressive results:

  • 257.52% increase in overall website traffic (May '25 vs. Jul '24)

  • 418.44% increase in organic traffic during the same period

  • 100% growth in room nights (May '25 vs. Aug '24)

  • 429.05% rise in pre-tax revenue (May '25 vs. Aug '24)

This shift not only boosted revenue but also brought in higher-quality guests who resonated with the Avianna brand and stayed longer, returned often, and explored multiple properties.

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What They Say

“Simplotel is more than a tech vendor; they’re our growth partner. From the creative inputs to the marketing direction, their team is always pushing us to think bigger. The results are visible in our numbers and in the type of guests we now attract.”
- Pratish Chetri, Sales Director, Avianna Group of Hotels & Resorts

Looking Ahead

With a firm foothold in Northeast India and a strong digital foundation, Avianna is set to scale further. The focus is now on expanding its portfolio strategically and shifting more of its business online, with a goal of reaching at least 50% online contribution.


Key Takeaways

  • 3x increase in direct revenue

  • 4x growth in organic traffic

  • Direct bookings grew to 15% of total occupancy

  • Better quality, repeat guests acquired via website

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