About Simplotel:

Simplotel is a Bangalore-based, Software-as-a-Service (SaaS) company helping over 3,000 hotels across 26 countries grow their direct business. We are powering e-commerce for some of the largest hotels in India. The name Simplotel comes from a combination of Simple and Hotel - our mission is to simplify the life of hoteliers through technology. Simplotel is a ‘Shopify for Hotels’, was founded in October 2013 and is funded by Go-MMT - India’s largest Online Travel Agency.

*Simplotel was awarded the best startup in travel & hospitality for 2021 by Startup India, an initiative of the Union Ministry of Commerce & Industry in India.
(https://www.startupindia.gov.in/nsa2021results/travel.html)
 

Position: Lead - Digital Marketing (SEO)

Simplotel is seeking a passionate and experienced Digital Marketing Lead to join our team at our Bangalore headquarters. As a Digital Marketing Lead, you will drive strategic digital marketing initiatives for multiple hotel clients, ensuring high-quality delivery, measurable results, and a strong return on investment (ROI). You will be responsible for conducting in-depth keyword research, optimising web content, and analysing data to enhance organic search rankings and drive targeted traffic, ultimately maximising ROI from SEO campaigns. This role combines hands-on execution with leadership responsibilities, collaborating with internal teams and clients to achieve marketing goals.

Responsibilities:

• Mentor and guide 2-5 team members on digital marketing best practices, fostering a culture of continuous learning and innovation. Set team and individual goals and achieve them.

• Serve as the point of contact for customer escalations for digital marketing, understanding their requirements and creating strategies to benefit them.

• Ensure our customers are getting a good ROI on their digital marketing investments and that they are aware of the ROI.

• Manage digital marketing initiatives for customers - SEO, Google Ads, display ads, and social media advertising.

• Identify SEO trends, gain insights into target customers' preferences, and maximise ROI from SEO campaigns.

• Oversee the implementation of digital campaigns, coordinating with internal teams to execute plans effectively.

• Continuously analyse campaign performance, leveraging analytics tools to track success and optimise strategies for better outcomes.

• Create detailed reports on campaign effectiveness, conducting periodic reviews with clients to highlight achievements and suggest areas for improvement.

Skills Required:

• A graduate degree in Engineering or Business is essential; an MBA is a plus.

• 4–6 years of experience in Digital Marketing, with a proven track record of account management, SEO, Google Ads, and paid media campaigns

• Ability to build reporting based on web behaviour and key SEO metrics

• Prior experience in leading or mentoring a team required

• Expertise in researching and selecting high-performing keywords, optimising ad campaigns, and leveraging data to inform strategies

• Proficiency with tools like Google Analytics, Semrush, Google Ads tools, and Microsoft Excel

• Exceptional analytical and problem-solving skills, with the ability to translate data into actionable insights

• Strong communication and presentation skills, capable of influencing internal and external stakeholders

Location: Bangalore

Please share your updated CV at careers@simplotel.com