At Simplotel we have built websites for over 2,000 hotels, and every single time we have been asked about how we drive traffic to a website. We have been asked by those who are usually suspicious of SEO because they paid for such services in past and may or may not have seen results. And we have been asked by our customers who see a 3x plus growth in their website traffic after coming to our platform – as to how we do it. While SEO can be a deep subject, today we will attempt to outline how one must think about SEO in this post.

At a high level SEO depends on three things –

Technology and layout of the website
The content on the website
Things happening outside your website

Technology and layout of the website

In order to determine the relevance of a website for a search term (also known as a keyword) search engines have a piece of software called a Bot (derived from the word Robot) that crawls (think of it as reads) content on your website. The Bot then stores the keywords that a website is most relevant for. This is known as indexing of a website.

Unlike users, bots see the code of the website and not what users see on a website (you can view the code of most websites by right clicking on a webpage and selecting view page source). The easier this code is for the search engines to understand, the better chance you have of conveying your content to the search engines and making sure that your content gets indexed correctly. Here again there are hundreds of things that matter. These include the load time of a website, the structure of website code, mobile friendliness, proper tags and sitemaps. Detailing these is a topic for a future blog.

The layout of your website also plays an important role in search engine optimization. Clean and simple navigation, easily readable content – they all add up towards SEO friendliness.
To get these things right a website must be built for SEO from the ground up – retrofitting these things can often mean redoing the website. The good news is that Simplotel, out of the box, takes care of all this for your hotel website.

The content on your website

Now that we have gotten the technical aspects covered, the next most obvious thing about SEO is the content of the website. If your website’s content is about ice cream cones then your site will be indexed for ice cream cone searches and not for hotels. If your content is about a luxury hotel, then you won’t be indexed for budget hotels and consequently it is unlikely that you will show up for searches related to budget hotels.

Content also comes in many shapes. It includes the text on the website, the images that you put, the links you provide and the various tags (page titles page descriptions etc.). Each one of these have a significance and how and where you place them also matters. Content that is higher up on a page matters more than the content that is below. On things like page titles, the content that is to the left matters more than the content that is to the right. How you structure your content with various Headers (much like a word document) matters. How you name your images, how you name the links – they all matter.

All content on your website should be original content – copying of content from another website hurts your traffic – as the search engines and users skip past you believing you have nothing new to say. Adding fresh and relevant content has also shown to impact the SEO of a website.

There is also data about your hotel (meta data) that you can provide on your website, it is not visible to your customers but tells the bots the location, name, etc. of your hotel. Once again, Simplotel does this out of the box for your site. Our experts write the content for your hotel website so that it is all set up well. This is another reason why our customers see a 3x plus growth in traffic.

Things happening outside your website

After the technology and the content on the website, there are things that happen outside your website that impact search engine optimization. These include your guest reviews, your listing on Google Maps and local listing sites, your mention in travel blogs, etc. – they all matter. Here are some suggestions,

Verify and own your Google My Business (GMB) page and make sure that the map marker is accurate.
Ensure that your hotel’s name, address and contact info is exactly the same on all online channels – your social media pages, local listings and classified listings.
Get good reviews by taking care of customers and encouraging customers to write a glowing review. Also, respond to your reviews on various review channels time to time.

There are few silver bullets in SEO – so you must skin it with a thousand paper cuts. Please let us know your comments, questions and feedback at hello@simplotel.com.

Home > Blogs > How Hotels Can Attract Digital Nomads: Work-from-Hotel Strategies for 2025 Revenue Growth

How Hotels Can Attract Digital Nomads: Work-from-Hotel Strategies for 2025 Revenue Growth

The global workforce has fundamentally transformed, elevating remote work from a pandemic-era necessity to a permanent lifestyle choice. This shift has birthed the digital nomad - a high-earning market segment blending work and travel seamlessly. With 35 million digital nomads worldwide averaging $120,000+ annual incomes, hotels ignoring this trend miss substantial revenue from extended "work-from-hotel" (WFH) and bleisure (business + leisure) stays.

Understanding Digital Nomads: The Lucrative Remote Work Trend

Digital nomads leverage technology to work remotely while exploring destinations, a lifestyle accelerated post-COVID-19. Unlike traditional tourists, these professionals seek high-speed Wi-Fi, dedicated workspaces, and flexible stays while enjoying local culture. In the US alone, this demographic drives significant hospitality demand, favoring properties that balance productivity with relaxation.

Their financial power stands out: 70% earn $100K-$250K annually, enabling longer bookings and premium packages. Hotels capturing this segment see higher RevPAR through extended stays (7-30+ nights) versus typical 2-3 night tourist visits. For hotel managers, recognizing digital nomads as a distinct revenue driver demands rethinking traditional models.

The Rise of Work-from-Hotel and Bleisure Travelers

"Work-from-hotel" stays challenge conventional hospitality, where guests treat properties as hybrid offices-vacations. Bleisure travelers, or"work-cationers", combine meetings with beach time, boosting occupancy during shoulder seasons. Benefits include:

Longer stays reducing turnover costs
Higher per-guest revenue from F&B, spa, and experiences
Predictable cash flow from weekly/monthly rates

Hyatt's "Work from Hyatt" program exemplifies success, bundling workspaces, Wi-Fi, and wellness for remote professionals. Casinos and resorts similarly adapt event spaces into day-use co-working via platforms like eVenues.

Unique Needs of Digital Nomads

To successfully cater to this market, hotels must understand that remote workers seek a getaway from their standard office or home-office life, requiring a blend of comfort, productivity, and leisure.

Their needs go beyond standard tourism requirements, focusing on:

Digital Infrastructure:They require destinations not only for their cultural and recreational offerings but specifically for their digital infrastructure. High-speed internet is a non-negotiable requirement.
Productivity Environment:They need environments conducive to productivity, including dedicated workspaces and professional facilities.
Community and Connection:They actively seek communal spaces for networking and social interaction.
Sustainability Alignment: Many digital nomads are eco-conscious and are attracted to hotels that implement sustainable operations, aligning with their personal values.

Enhancing Infrastructure and Technology for Seamless Work

A hotel seeking to become a "go-to destination" for remote workers must guarantee that accommodations make work seamless.

High-Speed Connectivity and Smart Rooms

Reliable, high-speed Wi-Fi must be offered throughout the entire hotel, including all common areas, as poor connectivity is a major deterrent. Beyond basic internet, hoteliers should strive to attract "bleisure" travelers by operating as a smart hotel. This involves incorporating smart technology within the rooms, such as digital TVs, motion sensors, and mood lighting.

Furthermore, providing a branded mobile app allows guests to easily check-in and enter their room using their mobile devices. A smart-room tablet can also be used to allow guests to control their working environment by setting room temperatures, ordering room service, and scheduling leisure activities.

Creating Dedicated Workspaces

Rooms and common areas must be physically transformed to support intense work periods.

Communal Co-working:Hotels are strategically transforming their communal spaces into co-working environments. These areas should feature high-speed internet access, comfortable seating, and readily available power outlets.
In-Room Productivity:In the guest room, accommodations must include dedicated, comfortable workspaces, such as desks with ergonomic chairs. Some hotel brands, like Zoku Hotels, have adapted by designing apartment-style rooms with built-in workstations to specifically cater to long-stay professionals.
Professional Facilities: Hotels can monetize their existing offerings by leveraging event spaces, meeting rooms, and business centers through alternative distribution channels like eVenues and Daycation. These facilities attract digital nomads who require professional meeting or business resources.

Implementing Flexible Service Models and Packages

Digital nomads prioritize flexibility and convenience. Hotels must adapt their operational norms to accommodate these work-from-anywhere (WFA) guests.

Extended Stays and Pricing

Since remote workers often prefer long-term stays, offering weekly and monthly rates is essential to encourage these extended bookings. The goal is to drive longer stays, which increases revenue per guest.

Hotels should also consider offering specialized "work-from-hotel" packages. These packages can bundle various amenities, such as Wi-Fi access, workspace privileges, food and beverage credits, and wellness perks, into a single attractive offering. For example, the Hyatt Regency introduced a “Work from Hyatt” program offering extended-stay rates and access to business amenities.

Operational Flexibility

To align with the remote work lifestyle, hotels should adapt their internal operations to offer:

Flexible Check-in/Check-out: This adaptation challenges traditional hospitality norms but is required to meet the needs of this demographic.
Flexible Policies:Offering flexible cancellation policies and packages tailored to different lengths of stay is crucial for convenience.
Day-Use Options:Offering day-use packages can attract professionals who only need a productive workspace for a few hours.

Bleisure: Integrating Leisure, Wellness, and Community

The "bleisure" traveler seeks accommodations that allow them to seamlessly transition between work and relaxation.

Fostering Community and Collaboration

Digital nomads value social interaction and networking. Hotels can address this by marketing themselves as digital-nomad hubs.

Collaboration: Hotels should collaborate with local co-working spaces, networking groups, and businesses to offer exclusive perks, thereby fostering a sense of community among guests. Selina Hotels, for instance, focuses on providing co-working spaces and community events to attract remote workers.
Experiences:To diversify revenue, hotels can expand beyond traditional room revenue by offering unique local experiences, such as culinary classes, adventure activities, or cultural tours.

Wellness and Relaxation

Guests seek environments that enhance productivity while offering relaxation. Hotels should emphasize amenities that facilitate downtime.

Leisure Perks: This can include offering discounted beverages, reduced-price spa treatments, or golf games for the weekend.
Wellness Offerings: Investing in wellness programs, fitness centers, yoga classes, and spa services supports the physical and mental well-being of guests. Hotels can also focus on sleep tourism by investing in sleep-enhancing amenities, such as high-quality mattresses and blackout curtains.

Adapted Dining Experiences

Dining services must support both the intensive work schedule and the vacation feel.

Convenience:Remote workers require convenient dining options, including all-day dining, coffee stations, and room service, to stay fueled during work hours.
Mobile Ordering:Utilizing a hotel app for mobile ordering allows guests to have food or drink brought directly to their workspace. The hotel should offer a selection of both quick bites (when the guest is "in the zone") and sit-down, highly-rated meals for when they are ready to relax.
In-Room Options: Hotels should update their food and beverage offerings to include more takeout and delivery options, which appeal to remote workers who prefer to dine in-room. If the hotel does not have on-property dining, the hotel app can function as a concierge, providing information on close and fast food options.

Targeted Marketing and Communication

Effective marketing is critical for capitalizing on the trend. Hotels must proactively let potential guests know they are WFH-friendly.

Digital Channels:Marketing should leverage digital platforms like Instagram and Nomad List to showcase amenities, co-working spaces, and unique local experiences.
SEO and Keywords:Hotels should target digital nomads with social media and Search Engine Optimization (SEO), using keywords such as "remote work hotel" or "best hotels for digital nomads". Marketing materials, like Instagram Reels and LinkedIn posts, should specifically showcase the hotel’s workspaces.
Highlighting Features:Promotions should be built around unique bleisure features, such as private virtual meeting spaces or tables with "killer views".
Corporate and Loyalty Programs:Hotels can partner with companies that allow employees to work remotely, offering exclusive corporate rates. They should also engage with long-stay guests by encouraging repeat bookings through loyalty rewards, referral discounts, and VIP perks.

By adapting to the unique demands for high-speed connectivity, extended stays, and the crucial balance between productivity and relaxation, hotels can ensure they thrive in this evolving landscape and effectively meet the needs of the dynamic digital nomad market segment.