At Simplotel we have built websites for over 2,000 hotels, and every single time we have been asked about how we drive traffic to a website. We have been asked by those who are usually suspicious of SEO because they paid for such services in past and may or may not have seen results. And we have been asked by our customers who see a 3x plus growth in their website traffic after coming to our platform – as to how we do it. While SEO can be a deep subject, today we will attempt to outline how one must think about SEO in this post.

At a high level SEO depends on three things –

Technology and layout of the website
The content on the website
Things happening outside your website

Technology and layout of the website

In order to determine the relevance of a website for a search term (also known as a keyword) search engines have a piece of software called a Bot (derived from the word Robot) that crawls (think of it as reads) content on your website. The Bot then stores the keywords that a website is most relevant for. This is known as indexing of a website.

Unlike users, bots see the code of the website and not what users see on a website (you can view the code of most websites by right clicking on a webpage and selecting view page source). The easier this code is for the search engines to understand, the better chance you have of conveying your content to the search engines and making sure that your content gets indexed correctly. Here again there are hundreds of things that matter. These include the load time of a website, the structure of website code, mobile friendliness, proper tags and sitemaps. Detailing these is a topic for a future blog.

The layout of your website also plays an important role in search engine optimization. Clean and simple navigation, easily readable content – they all add up towards SEO friendliness.
To get these things right a website must be built for SEO from the ground up – retrofitting these things can often mean redoing the website. The good news is that Simplotel, out of the box, takes care of all this for your hotel website.

The content on your website

Now that we have gotten the technical aspects covered, the next most obvious thing about SEO is the content of the website. If your website’s content is about ice cream cones then your site will be indexed for ice cream cone searches and not for hotels. If your content is about a luxury hotel, then you won’t be indexed for budget hotels and consequently it is unlikely that you will show up for searches related to budget hotels.

Content also comes in many shapes. It includes the text on the website, the images that you put, the links you provide and the various tags (page titles page descriptions etc.). Each one of these have a significance and how and where you place them also matters. Content that is higher up on a page matters more than the content that is below. On things like page titles, the content that is to the left matters more than the content that is to the right. How you structure your content with various Headers (much like a word document) matters. How you name your images, how you name the links – they all matter.

All content on your website should be original content – copying of content from another website hurts your traffic – as the search engines and users skip past you believing you have nothing new to say. Adding fresh and relevant content has also shown to impact the SEO of a website.

There is also data about your hotel (meta data) that you can provide on your website, it is not visible to your customers but tells the bots the location, name, etc. of your hotel. Once again, Simplotel does this out of the box for your site. Our experts write the content for your hotel website so that it is all set up well. This is another reason why our customers see a 3x plus growth in traffic.

Things happening outside your website

After the technology and the content on the website, there are things that happen outside your website that impact search engine optimization. These include your guest reviews, your listing on Google Maps and local listing sites, your mention in travel blogs, etc. – they all matter. Here are some suggestions,

Verify and own your Google My Business (GMB) page and make sure that the map marker is accurate.
Ensure that your hotel’s name, address and contact info is exactly the same on all online channels – your social media pages, local listings and classified listings.
Get good reviews by taking care of customers and encouraging customers to write a glowing review. Also, respond to your reviews on various review channels time to time.

There are few silver bullets in SEO – so you must skin it with a thousand paper cuts. Please let us know your comments, questions and feedback at hello@simplotel.com.

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Hotel PMS Software: How To Choose The Right System For Your Hotel

Name: Simplotel
Address: #112, 3rd & 4th Floor, 13th Main Road, Behind Arogya Ahaara, HSR Layout Sector 5, 1st Block Koramangala, Bengaluru- 560102., Bangalore, 107
Telephone: tel:+919840475444

Choosing hotel PMS software is one of the higher-stakes technology decisions a hotel makes.

You will also see it called a hotel property management system, or, especially in India, hotel management software; they all refer to the same core system.

The one you pick runs your front desk, your reservations, and your housekeeping every day, and switching later is painful. Yet most buying guides on the topic are really just vendor brochures.

This one is a practical checklist: what good hotel PMS software actually needs to do, how cloud and on-premise options differ, the questions to ask before you sign, and the one criterion most hotels underweight until it costs them bookings.

What The Right Hotel PMS Software Should Do For You

Forget the textbook definition for a moment and think in terms of outcomes. Strong hotel PMS software should let you:

Run the front desk in a few clicks. Check-in, check-out, room moves, and billing without paper registers or a spreadsheet open on the side.
Never sell the same room twice. One shared record of availability, so an overbooking is not something you fix at 11pm.
Keep housekeeping and the front desk in sync. Live room status, so rooms are turned around and released without phone calls back and forth.
Know your numbers on demand. Occupancy, average daily rate, and revenue in a report you will actually open, not a month-end scramble.
Talk to the rest of your stack. Two-way connections to your channel manager and booking engine, so a booking from any source updates one place.

If a system does those five things well, most of the rest is detail. If it does not, no feature list makes up for it.

Cloud Vs On-premise Hotel PMS

The first fork in the decision is whether to run a cloud-based hotel PMS or an on-premise one.

	Cloud-based hotel PMS	On-premise hotel PMS
Where it runs	On the vendor’s servers, used through a browser	On hardware installed at your property
Access	From anywhere, on any device	Usually only on-site
Updates	Automatic, handled by the vendor	Manual, installed by your staff or an engineer
Upfront cost	Lower, subscription-based	Higher, with hardware and licences
Best for	Most modern hotels, independents, and chains	Properties with specific legacy or offline needs

For most hotels today, a cloud-based hotel PMS is the sensible default: nothing to maintain on-site, automatic updates, and access from any device. On-premise still has a place where a property has poor connectivity or a specific legacy requirement, but it is increasingly the exception.

Eight Things To Check Before You Buy Hotel PMS Software

Once you know you need a system, judge each option against this checklist. These are the questions worth asking on every demo call:

Core coverage. Does it handle reservations, front desk, housekeeping, guest profiles, and billing in one place, or will you be bolting on tools?
Cloud and mobility. Is it a true cloud-based hotel PMS you can run from a phone or laptop, with automatic updates?
Integrations. Does it connect two-way with your channel manager, booking engine, and payment and point-of-sale tools? This is the one most hotels underweight, and it is covered in the next section.
Ease of use. Can a new front-desk hire learn it in a shift, or does it need days of training?
Reporting. Does it surface occupancy, rate, and revenue in a way you can act on?
Support. Is help available when the front desk needs it, and does the team understand your market?
Pricing model. Is it a predictable per-room subscription, or are there large upfront costs and surprises later?
Room to grow. Will it handle a second property or a chain if you expand?

A vendor that answers these cleanly will serve almost any property. A vendor that dodges the integration question should worry you.

The Criterion Most Hotels Underweight: Integration

Here is where hotels most often regret their choice. A PMS does not work alone. It sits at the centre of a stack of three tools that each do a different job:

The PMS runs the operation: reservations, front desk, housekeeping, billing.
The channel manager handles distribution, pushing your rates and availability to OTAs and syncing bookings back. This is why the question of how your hotel PMS and channel manager work together matters so much.
The booking engine captures commission-free direct bookings on your own website.

If these three do not talk to each other cleanly, you get the exact problems a PMS was supposed to solve: rooms sold twice, rates out of sync, and staff re-typing bookings by hand. So when you evaluate hotel PMS software, test the integrations as hard as you test the features.

This is also where Simplotel fits. Rather than being a PMS itself, Simplotel is a high-conversion hotel website and booking engine that integrates two-way with your PMS and channel manager. So whichever hotel PMS software you choose, Simplotel plugs into it and turns the visibility you earn on OTAs into direct, commission-free bookings on your own site. Trusted by 3,000+ hotels across 26 countries, Simplotel is built in Bangalore with MakeMyTrip among its investors, so it understands the Indian hotelier’s channel mix.

Red Flags When Evaluating Hotel Pms Software

A few warning signs are worth taking seriously on a demo:

Vague answers on integration. If the vendor cannot clearly explain how the system syncs two-way with your channel manager and booking engine, expect manual work later.
Pricing that balloons. Watch for a low base price that only covers the basics, with every module you actually need sold as a costly add-on.
Long lock-in contracts. A confident vendor does not need to tie you in for years before you have seen the system perform.
On-site-only access. A system you can open from just one machine at the front desk is a liability for any hotel that wants to manage on the move.
Slow or hard-to-reach support. When the front desk is stuck mid-check-in, response time is not a nice-to-have.

Choosing Hotel PMS Software In India

If you are comparing the best hotel PMS software in India specifically, a few local realities should weight your decision:

Cloud-first and affordable. Indian independents and small chains get the most from a cloud-based hotel PMS on a predictable subscription, rather than heavy upfront hardware.
The right OTA connections. Through your channel manager, the system needs to stay in sync with MakeMyTrip, Goibibo, and Cleartrip, not only the global OTAs.
Local support and language. A partner that understands how Indian hotels actually operate removes a lot of day-to-day friction.
A direct-booking layer. With OTA commissions of 15-25% pressing on already-tight margins, pairing your PMS with a booking engine built to win direct bookings is what protects your revenue over time.

Frequently Asked Questions

Does hotel PMS software replace a channel manager?
No. They do different jobs. The PMS runs your operations, while the channel manager distributes your rooms to OTAs and keeps availability in sync. Good hotel PMS software integrates with a channel manager rather than replacing it.

Cloud or on-premise, which is better for a small hotel?
For almost every small or independent hotel, a cloud-based hotel PMS is the better choice: lower upfront cost, automatic updates, and access from anywhere, with no server to maintain on-site.

How much does hotel PMS software cost?
Cloud systems are usually a predictable monthly subscription based on room count or features, while on-premise systems carry higher upfront hardware and licence costs. For most properties, a subscription is easier to budget and to scale.

Do small and independent hotels really need PMS software?
If you take bookings from more than one source and manage even a handful of rooms, yes. The manual work and overbooking risk of running the front desk by hand usually outweigh the cost of the software quickly.